Communication Sciences

Graduation Profile

The graduate is competent to:

• Diagnose communication processes in society through the identification of problems and the analysis of their elements in the context where they are presented, in order to have relevant arguments in the decision-making about those problems with the purpose of presenting design and communication proposals with a sense of social responsibility.
• Design and propose communication strategies through the recognition and interpretation of symbolic processes integrating interdisciplinary knowledge, methods and instruments to intervene in the solution of communication problems favoring interaction, with tolerance to cultural differences and perspectives.
• Produce messages, speeches and campaigns through critical analysis, the structuring of meanings and the use of communication techniques to promote understanding, comprehensive and social coexistence, with initiative and responsibility.